KNOXVILLE, Tenn. (March 17, 2006) – HGTVPro.com (www.HGTVPro.com), the first video-rich online network serving the homebuilding industry, has been lauded for excellence in online advertising with a 2006 Internet Advertising Competition Award from the Web Marketing Association.
HGTVPro.com received the IAC honor for "Best Home Building Interactive Application", awarded in response to the online network's "Virtual Trade Show" advertising component. "Virtual Trade Show" is an electronic showroom on HGTVPro.com which allows company sponsors to extend the impact of their trade show presence to an Internet audience year-round.
Each three-minute custom video captures a sponsor's booth at a leading industry trade show, showcasing the company's newest, most innovative building products, tools and services available to homebuilders. HGTVPro.com users can tour these booths anytime from the convenience of the computer, to access product and service information from these top manufacturers and distributors nationwide.
"HGTVPro.com enables advertisers to build deeper connections with audiences through dynamic, information-rich components like the 'Virtual Trade Show'," said Jim Sexton, senior vice president of HGTVPro.com. "The genuine response HGTVPro.com has received from consumers, coupled with this recognition from the IAC is certainly an honor, serving as confirmation that people are taking notice of our innovative, engaging online platforms for advertisers, and our commitment to connect HGTVPro.com users with the information, products and services pertinent to their business."
The IAC Awards were developed by the Web Marketing Association to honor excellence in online advertising, and remains one of the only industry-based advertising award competitions dedicated exclusively to online advertising. Winners of the 2006 IAC Awards were selected by a panel of expert judges who represent all aspects of the advertising and Internet worlds. All entries were judged against an Internet standard and competed head-to-head with other entries in their category on the basis of creativity, innovation, design, copywriting, use of medium, impact and memorability.
Launched just 14 months ago, HGTVPro.com now yields nearly 5.9 million pageviews a month, and has seen a 169 percent increase in unique visitors over the last year. Visit the HGTVPro.com Virtual Tradeshow electronic showroom at HGTVPro.com/hpro/virtual_tradeshows.
About HGTVPro.com
HGTVPro.com (www.HGTVPro.com) was launched in January 2005 as an extension of HGTV. It was developed as an informational online network to help professional builders, remodelers and contractors improve their crafts. The website provides homebuilders with professional-grade information including best practice techniques, the latest building news and indexes, new product information, and an insider's perspective on trends in the industry. HGTVPro.com content is delivered through expert print editorials and a vast collection of broadband video content, making it easy to understand, share and use.
HGTVPro.com maintains a strong dedication to providing relevant and quality information to the trades through strong alliances with the National Association of Home Builders and Build IQ, the preeminent think tank for best practices in quality homebuilding.
HGTVPro.com is the latest venture of Scripps Networks, which includes HGTV, Food Network, DIY Network, Fine Living TV Network, country music network Great American Country (GAC) and companion websites HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com and GACtv.com.
Contacts:
Allison Boudreaux Walden, PR Coordinator, Scripps Networks
918-649-3446 / allisonbwalden@hotmail.com
Susan Robertson, Corporate Communications Manager, Scripps Networks
865-560-4316 / srobertson@scrippsnetworks.com
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