KNOXVILLE, Tenn. (FOR IMMEDIATE RELEASE) April 17, 2006 – HGTVPro.com (www.HGTVPro.com), which built a solid foundation in the residential construction industry a year ago as the first video-rich online network for homebuilders, is again breaking ground with a new collection of broadband video content tailored to the Spanish-speaking professional.
Beginning May 5, nearly half of the Best Practices library of videos and articles currently available on HGTVPro.com will be accessible to Spanish-speaking homebuilders. The 50 new Spanish-language video versions will be incorporated into the online network's existing Best Practices section, which houses more than 100 vignettes and articles on industry-vetted standards.
According to Jim Sexton, senior vice president of Scripps Networks Interactive, the driving force behind the new HGTVPro.com video material is industry foresight. A recent study by the Pew Hispanic Center indicated that 40 percent of the 571,000 construction jobs created in the U.S. for 2004 were filled by foreign-born Hispanics. The same study indicated that the upsurge will likely continue.
"The launch of a Spanish-language video library furthers the goal of HGTVPro.com to deliver professional-grade information to the homebuilding industry in the manner it can use it best," said Sexton. "As we anticipate the needs of Latino business owners and construction professionals, HGTVPro.com hopes to set the bar high for quality in Spanish-language content, and become a trusted online destination among the Hispanic building community."
Homebuilders can find the new HGTVPro.com Spanish-language video library beginning May 5 by logging on to HGTVPro.com and navigating to the Best Practices section of the site.
About HGTVPro.com
HGTVPro.com (www.HGTVPro.com) was launched in January 2005 as an extension of HGTV. It was developed as an informational online network to help professional builders, remodelers and contractors improve their crafts. The website provides homebuilders with professional-grade information including best practice techniques, the latest building news and indexes, new product information, and an insider's perspective on trends in the industry. HGTVPro.com content is delivered through expert print editorials and a vast collection of broadband video content, making it easy to understand, share and use.
HGTVPro.com maintains a strong dedication to providing relevant and quality information to the trades through strong alliances with the National Association of Home Builders and Build IQ, the preeminent think tank for best practices in quality homebuilding.
HGTVPro.com is the latest venture of Scripps Networks, which includes HGTV, Food Network, DIY Network, Fine Living TV Network, country music network Great American Country (GAC) and companion websites HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com and GACtv.com.
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Contacts:
Susan Robertson, Corporate Communications Manager, Scripps Networks
865-560-4316 / srobertson@scrippsnetworks.com
Allison Boudreaux Walden, PR Coordinator, Scripps Networks
918-649-3446 / allisonbwalden@hotmail.com
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