Blogs  |  Message Boards  |  Newsletter
ProTV  |  Sweepstakes  |  Best of HGTVPro
HGTVPro.com
Design Ideas Index
Kitchens
Bathrooms
Design Trends
Before & After
Green / Sustainable
Landscaping Videos
Home Design Videos

Start your project today!

HOMEOWNERS

Search for a Certified Contractor near you, read reviews and more.

Get Started

CONTRACTORS

2 Million customers are waiting?Get Listed Now

Learn More | Sign up


Newsletter Signup
Subscribe to HGTVProFile for
timely information on new
products, best practices,
professional advice and more.

Subscribe Now!
Sponsored Content





 
Style Trumps All

RELATED LINKS
Cabinets and Countertops

Concrete Countertops

Cabinetry: Hardworking and Beautiful

Variety Drive Kitchen Cabinet Trends

Achieving high-impact kitchens economically

Fantasy Islands: High Style, High Function

The National Kitchen and Bath Association (NKBA) conducted a survey in 2002 of all their members to discern consumer demands. With more than 47 million kitchen cabinets and nearly 8 million bathroom vanity cabinets sold in that year, here's what NKBA members said their consumers valued most:

  • Style over brand — 85 % vs. 6 %
  • Style over price — 66 % vs. 28 %
  • Style over status — 78 % vs. 13 %
  • Price over brand — 69 % vs. 28 %
  • Function over form — 80 % vs. 12 %
  • Informal over formal — 80 % vs. 8 %
  • Subdued over bright — 55 % vs. 34 %