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Storm Shutters Minimize Damage to Entire House

Click here to view a larger image.

These colonial -style shutters look good, but they also provide protection from wind and debris in a hurricane.


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By Jim Wheeler

The four hurricanes and one tropical storm that hit my area in Florida last year (Tampa) has certainly raised the awareness for the need for storm shutters here. In fact, orders for powered and mechanical aluminum shutters are backlogged with most companies for at least six months to a year–well beyond the end of this year's hurricane season.

More dealers and manufacturers enter this booming market every day, but the memory of last year's unusually bad hurricane season–not to mention the considerable amount of repair work that still needs to be done–has local residents worried. So for the time being, the demand is far outstripping the supply, no matter where you live. (We Floridians are buying all the shutters.)

If you build in the eastern half of the United States, you probably have the threat of some sort of high winds, be it a hurricane, tornado, or "nor'easter." Perhaps you ought to think about offering storm shutters as an option. Now you just have to figure out what kind.

As I've already pointed out, the heavy-duty types probably won't be available in your market this year. But there are other options you can offer to ease the minds of nervous homeowners and homebuyers. No storm shutter can withstand all hurricane or tornado damage, but all well-made and properly installed shutters can greatly decrease the possibility of damage from flying debris and strong winds. And once the wind gets into the home, water damage and the loss of a roof can soon follow.

Here are some ideas that might help you offer an upgrade to your customers or ease the minds of those already asking about window protection:

By the way, another storm-vulnerable area is the garage door, which has a large area. And most of them are lightly built. Offering heavy-duty garage doors is an option, but there also are storm doors specifically for garage doors.