Green building is no longer viewed as a passing fad or some strange notion adopted by militant environmentalists on the fringe of society. In fact, the editors of Harvard Business Review dedicated a large amount of space in their June 2006 issue to explain how green building is now an established mainstream building practice.
Geared mostly toward commercial construction, the article pointed out that even six short years ago, green buildings were generally regarded as interesting experiments but unfeasible in the real world. Since then, hundreds of studies have proven the financial advantages of green buildings (residential and commercial), from reduced construction costs to lower operating costs. There have also been studies that show employers with green buildings experience significant workforce benefits, including better employee attraction and retention, lower absenteeism and improved productivity.
Even so, there are still some persistent myths that keep some in the residential construction industry from accepting that green building is proven effective and here to stay.
Myth #1: Green building is too expensive.
This is a very common misconception. Although it has been debunked many times in the past, it still lingers. "A lot of the high-profile green projects that get builders' attention are very high-end, and that's one reason this myth is still around," says Alex Wilson, president of BuildingGreen Inc. in Brattleboro, Vt. and executive editor of Environmental Building News. "But the simple fact is that there are plenty of strategies for inexpensive green building, from right-sizing the structure to optimal value engineering to reducing waste, among many others."
Myth #2: Green building is all about material selection.
Wilson says that in the past, people equated green building with using "green materials" such as those with high recycled content, low embodied energy, no VOCs, etc. And while he says that is an important part of constructing a green building, it is still a small part of the big picture. "Other factors such as site selection and energy performance are very important as well," says Wilson. "People are beginning to gain a greater understanding that green building is a systems approach to the entire construction process."
Myth #3: Green building products don't work as well.
Wilson points to low-flow toilets and fiberglass insulation as typical products that continue to get a bad rap. People still think that 1.6 gallon-per-flush toilets don't work, even though the fixtures were mandated for all new construction more than a decade ago, and that inhaling fiberglass fibers can lead to cancer. "By and large, new green products work as well if not better than traditional products," he says.
Myth #4: Green Products are hard to find.
Okay, there is some truth to this one; some green products are not manufactured nationwide and can be hard to purchase in some parts of the country. But the number of green products and systems that are available has grown exponentially over the past few years to the point where there are literally hundreds—if not thousands—of mainstream green products. BuildingGreen Inc. publishes two comprehensive directories (GreenSpec and Green Building Products) with performance data and contact information on just about every green product imaginable.
