KETTERING, OH -- GE Money announced a multi-year agreement with CertainTeed, North America's leading manufacturer of interior and exterior building products, to provide consumer financing through select contractors nationwide. The program was created in response to both CertainTeed-credentialed contractors and homeowners who have requested unsecured loan options to finance home improvement projects.
Managed by GE Money's Sales Finance unit, the program includes two financing options: GE Money's PROJECTLINE PLUS program, which provides revolving credit terms; and the PROJECTLOAN program, which offers homeowners an installment loan financing option. Both options will be offered by participating contractors that have earned CertainTeed Roofing and Siding product knowledge and installation credentials.
"Our products help turn a house into a home," said Eric Nilsson, vice president of Corporate Marketing for CertainTeed. "The addition of this program helps ease the financing process for consumers as they make improvements to their homes."
"Through this partnership, CertainTeed's Roofing and Siding credentialed contractors have a new tool that helps them fully serve their customers by offering the installation of quality building products as well as turnkey financing options," said Jay Butch, senior marketing manager for CertainTeed Roofing. "The simple application process can be completed over the phone during the sales call or at the homeowners' convenience. Contractors and their customers have been asking for such a program, and as a leading provider of retail credit services to consumers, GE Money was a clear choice to provide fast, no-hassle financing."
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