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Green marketing help
Another new national organization aims to help mainstream builders market the green-building concept. The Green Building Initiative is a not-for-profit organization based in Portland, Ore., and supported by a broad cross section of groups and individuals interested in promoting energy efficient and environmentally sustainable practices in residential and commercial construction. The GBI plans to work closely with NAHB and its local home builder associations (HBAs). Tonjes will lead the GBI as the first chairman.
NAHB, which owns the Model Green Home Building Guidelines, will receive technical assistance from the NAHB Research Center and marketing assistance from GBI, according to John Loyer, construction codes and standards specialist for the energy and green building department at NAHB. The Research Center will update the Guidelines in two to three years, he says.
GBI, which began promoting membership in the second half of 2004, already has more than 2,500 builder members. Programs are currently in development in Houston, St. Louis, Kansas City, Phoenix and Cleveland. Supported by building product manufacturers, GBI offers builder membership at no cost. A GBI Resource Kit is available at www.thegbi.com.
The U.S. Green Building Council is working on a third national residential green-building initiative as part of the Leadership in Energy and Environmental Design (LEED) program. A residential pilot program for LEED-H is already underway. USGBC expects to launch the final program in late 2005 or early 2006.