Episode 323
Week of 7/26
A fresh spin on marketing, a remodeling company shares its unique ideas. Smart tips to help customers choose the right front door. Pressure-treated lumber that's safer, but requires new building techniques.
Business Tip:
OSHA offers a free fact sheet detailing the hazards of working outdoors in the heat. It includes tips on managing the sun, heat, poison ivy, tick bites and mosquito bites. OSHA also offers a heat illness informational sheet the lists symptoms of heat exhaustion, heat strike and advice on preventing heat stress injuries.
OSHA Working Outdoors in Warm Climates
Heat Stress Quick Card (English)
Heat Stress Quick Card (Spanish)
Segment 1:
In the News:
- Remodeling is more stable and less cyclical than new home construction. Rethink marketing to expand business.
- Remodelers Advantage reports members are increasing their marketing budgets. Recommends spending 2-5% of annually budget on marketing.
- 90% of buyers choose basement over $15,000-$20,000 for upgrades.
- 2008 could be one of the deadliest years for tornadoes.
- Build IQ reports on construction methods used in Greensburg , KS , which is rebuilding as a green town.
Resources:
Remodelers Advantage
The Wills Company
Remodelers Advantage
No Basement Option
Charleston Homes, Omaha
Greensburg, Kansas: A Model for Energy Efficient, Durable Design
Greensburg, KS
Segment 2:
It's All About Building Products: new products to dress-up the great outdoors and tips to help your customers select a new front door.
Pella Windows & Doors
Editor's Choice
Skil Spade Bit Set
Old Creek Wallbed Factory
Scott's Tool Box:
Wine Cellar Innovations
Product of the Day Sweepstakes
Segment 3:
The Best Practices for doing business better: a little known safety issue with decks plus new and safer pressure-treated lumber requires a different kind of fastener.
Resources:
Michael Morse Deck Failure Research
DeckLok Bracket Systems
NADRA
NADRA Deck Inspection Check List
ICC Manual for Deck Inspection
http://www.buildiq.com/
Segment 4:
Going solar, an option that's becoming even more real across the country.
Resources:
Solar Decathlon
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